Aston Martin Flagship – NY

Aston Martin’s new flagship location brings the highest levels of the iconic British brand’s bespoke service – Q by Aston Martin – to North America for the very first time, providing a sophisticated environment for its most discerning clients to create their own intimately personal Aston Martin.

In collaboration with AZA Design‘s renowned designer Alexander Zilberman, Q New York has been meticulously crafted to transport visitors into the captivating realm of the brand.

As visitors approach Park Avenue, they are greeted by an awe-inspiring window installation known as the “Champagne Frame.” This extraordinary installation boasts one of the largest single panes of glass ever installed in a New York building, providing an enchanting vista of Aston Martin’s iconic models. Illuminated by an exquisite 2,100-bulb chandelier stretching 40 meters, the display mesmerizes onlookers. Stepping inside the flagship, guests are immersed in the epitome of British craftsmanship, evident in every detail. From meticulously designed mosaic tiles to commanding dining tables and a thoughtfully curated selection of elements, Q New York solidifies its position as a distinguished destination on one of the world’s most iconic streets.

On offer is the ultimate blend of digital and physical car configuration, allowing clients to personalise their Aston Martin to the smallest detail. They can visualise their dream Aston Martin on an impressive 10.5m x 3.5m LED wall, providing an ultra-high definition, 360-degree view of any Aston Martin in life-size. A live video link between Manhattan and Aston Martin’s design studio in Gaydon, UK, enables real-time communication with the brand’s designers and the Q by Aston Martin team, providing the most bespoke and sophisticated commissioning experience.

Design BY AZA Design, Alexander Zilberman
Photography courtesy of Aston Martin
Story by AN Shopfitting Magazine: arredanegozi.it